What This Book is About
This book is mainly about creating a business that also contributes to the greater good/ gives back. One of the great things about this book is that each chapter is written by men and women behind some really big brands, like Aaron Dignan, Emily, Heyward, and Andy Dunn, to name a few.
Some Valuable Information
To give you a look at some of the topics the book goes over, here are the section openers:
-Defining your purpose
-Building your product
-Serving your customers
-Leading your team
I found it truly inspiring to hear people from large businesses address topics that I am working out in my own business at this very moment. I also found it incredibly valuable to learn from their successes and mistakes.
Who I Would Recommend It To
Any business owner or brand professional looking to improve or create a great business that also does good.