What this book is about
This book is a series of 9 essays on topics relating to design from "versatility of the symbol" to "typographic form and expression". For those not familiar with Paul Rand or his work, here is an excerpt from the about the author page in the book.
"Paul Rand (1914–1996) was known to his admirers as the “Picasso of Graphic Design,” and is recognized as one of the most influential designers in the history of print. His legendary career spans graphic design’s formative years, and his progression through different roles and spheres of influence constitutes a roadmap for contemporary graphic design professionals—from launching his career in media promotion and cover design at Esquire, to art direction on groundbreaking ad campaigns, to designing some of the most enduring corporate logos of the twentieth century, including those for IBM and ABC."
Some valuable information
This book is an incredible combination of some of designs most difficult topics to discuss or explain (especially to clients) and has definitely stood the test of time.
P.S. I read this one on an e-reader, but I would recommend getting the print version to get the full effect of the work that is displayed.
Who I would recommend it to
It's a quick read and I would recommend it to anyone (designer or client) about to embark on a creative project whether it be branding, logo design or advertisements. This book is also a great introduction into the more intellectual side of design. You could base an entire 4 year college level curriculum on the information that Paul Rand casually touches upon in this short book. It is my belief that a designer or creative professional should be well versed on the past, present and future of their industry and for graphic design/commercial artists, this book is an excellent start.