Hopped Up Highlands Pub Crawl

The Challenge
The Hopped Up Highlands Pub Crawl is a craft beer pub crawl that takes place in Morristown, New Jersey. The identity was intended to represent a fun but responsible event using no drunk or particularly "party" imagery.

The Solution
Using a bright, easily identified and simple design, we were able to make a fun and memorable symbol that works in print as well as digital applications.